Thursday, February 17, 2011

Hi guys,

We are looking at various avenues of promotion for the new IRN BRU Tops for youths campaign and would like to ask for you help and hopefully you'll partner up with us and help the AUFA win the top prize of £10k.

The campaign is all about collecting caps from the BARRs range, most notably IRN BRU. It needs to be advertised as the IRN BRU campaign due to their sponsorship of the SFL but caps from any of their products count as well.

We have been given permission by Ayr United chairman Lachlan Cameron, to give away tickets for kids under 12 to any upcoming Ayr United home match and we have came up with the idea of a collection voucher for kids.

What we were thinking was asking the kids to collect 15 caps, get a free ticket for an Ayr home game. We would suggest a small voucher with 15 areas to sellotape/stick the caps to and they can take them to the club office to exchange for a ticket.

We understand that space is a premium in your publication and we would really appreciate your help with this as the top prize could go a long way to help our yearly budget.

We would like to keep the suggested voucher uniform across all publications so would ask for some help with design.

If you would like to help us with this venture, please get in touch.

I have attached a rough draft voucher of the kind of thing we would be looking at using.

Kind regards

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